What to Consider When Designing Your Coffee Packaging
When it comes to coffee packaging, there are a few key things to consider. These include: resealable tops, degassing valves and sustainable components and inks.
Your coffee might need to travel a long way before it gets to the consumer, so having coffee packaging that keeps the beans fresh is crucial. This can be done with Modified Atmosphere packaging, which uses one-way valves to allow the gasses produced by roasted coffee to escape while not letting oxygen in.
As a beverage that can be consumed on the go, coffee packaging must be both visually appealing and easy to handle. Having good aesthetics can help attract customers and give your brand a competitive edge.
Historically, coffee has been packaged in a wide variety of containers, from the greased leather bags of the 1700s to today’s airtight flexible pouches. Over the years, however, a focus on preserving flavor and protecting the beans from contamination has led to innovative packaging designs.
Creative packaging for coffee can be an excellent way to communicate your company’s values and tell the story of your product. A well-crafted design can coffee packaging be as important to a brand’s identity as its logo, slogan, and website. It can also be a powerful tool for gaining new customers and increasing sales.
The coffeehouse aesthetic is a type of brand style that incorporates warm or neutral colors, cafe vibes, and calm settings. This style is a great fit for small coffee shops and can make your business stand out from larger competitors.
A good coffee package needs to be strong, durable and sturdy enough to protect the beans from moisture and oxygen. It also must be able to stand up to the heat of a roaster, as well as the rough handling of shipping and distribution. A high-quality, attractive design will make the package appealing to consumers.
Whether you’re packaging whole bean or ground coffee, there are several options for your coffee bag. Flat bottom bags are a popular choice because they’re eye-catching on the shelf and can hold up to 5 lbs of coffee. They’re also easy to brand, and they typically feature a tin tie or adhesive seal. However, these seals don’t extend the shelf life as long as a zipper will.
Another option is a large side gusset bag. These are similar to flat bottom bags, but they’re a bit more expensive and don’t have a tin tie or adhesive seal. They’re great for packaging larger quantities of coffee, up to 5 lbs, and they offer excellent protection from moisture and light.
Many coffee shops also use stand-up pouches, which are triangular and may include a resealable zipper. They’re a more premium-looking option that can be used for single-serve or bulk coffee, and they can be made on form fill seal machines. coffee packaging They’re also an eco-friendly option, as they can be made from recycled plastic or paper.
From the beeswax lined sacks of the 1700s to today’s airtight flexible pouches, coffee packaging has undergone several changes. Once designed solely to get the product safely from A to B, it now serves a variety of functions including marketing, preserving freshness and flavor, and telling a brand story.
A good coffee package should protect the beans in transit and during storage, but it should also have eye-catching features that appeal to consumers. For example, foil stamping and embossing are popular decorative options that can enhance the appearance of a bag and create a three-dimensional effect. The packaging’s color and shape can also draw consumer attention and make it stand out on store shelves.
Another way to increase the visual impact of coffee packages is to include clear windows in their design. This allows consumers to see the quality and variety of their purchase, which can build trust in the product and boost brand loyalty. QR codes and scannable labels are also a great way to connect with consumers and provide them with additional information about the coffee’s origin, roasting process, or sustainability initiatives.
Another feature that can improve the functionality of coffee bags is a degassing valve. This feature is important for ground coffee because it helps maintain the freshness of the product by allowing carbon dioxide to escape from the bag. This prevents the bag from inflating and leaking, which can destroy the product’s taste.
Your coffee packaging is your brand ambassador and a vital communicator of company values, whether you’re selling ground or whole beans. It must keep your product fresh, attract new customers and inspire loyalty. It should also protect your coffee on its journey to reach consumers. With so many different companies and brands crowding store shelves, creating an effective package design can be challenging. But, with careful planning and smart details, you can create an on-brand packaging solution that will take your coffee to the next level.
One way to make your coffee packaging stand out is by featuring images of the coffee beans being harvested. This will help customers connect with the brand and the product, making it more appealing. You can also highlight the origin of your beans to give your customers a sense of authenticity. This will help you build customer trust and increase your sales.
Another way to make your coffee packaging more appealing is by using a colorful design. Studies show that colors increase brand recognition by up to 80 percent. You can also choose a simple design that will grab attention and stand out on the shelf. For example, Blend Station uses a design with two wide-opened eyes in the center to create a bold and inviting look.
Flat bottom pouches, or box bottom bags, are another popular choice for coffee packaging. They are lightweight and offer superior protection, and they can stand up unassisted to maximize shelf presence. These bags are also resealable and durable, and they can be printed with a variety of information.